Tuesday 29 June 2010

Deutsche Bank raised the stock rating to buy Adidas

According to foreign media reports, Deutsche Bank (Deutsche Bank) that, the adidas Group (jordan 2010 ) operating performance is good and holds together the advantages of currency exchange rates, these factors should be to improve the Group's profit to its stock rating from "hold" up to "buy." Deutsche Bank said: "We believe that one-quarter momentum will continue, even in the coming quarters there may accelerate. Reebok might give the new market launch of its best-selling products, while retailers Ye Hui restore confidence in the brand . We expect that after the World Cup the China market will increase sharply, it might even be stronger than the driving force for the World Cup. "

Monday 28 June 2010

"Celebrate" can play nice arc

Loughborough University's sports physicist Dr Andy Harland is responsible for the Adidas World Cup in South Africa, the official game ball "Jabulani" a series of independent tests, he said that the high altitude areas in the flight path will be different, this an English football manufacturing experts further explained,: "The players need to adapt to this ball, such as ball speed at high altitudes near sea level in Johannesburg and Cape Town than would have to come fast, basically speaking, experimental proof, Renhe ball 1700 meters in height the ball is usually pull at least 5% faster. " Harland that those not familiar with the game ball fly faster rhythm keeper, apparently in response to the lack of adequate training in the frequency of exercise. Participation " women adidas " design work, said Hans-Peter Nürnberg decision footwork fancy ball trajectory! "We have seen some outstanding athletes, such as Lionel Messi, David Beckham is in superb foot law is known, because of their unique foot law, we can see the ball at their feet to kick it wonderful flight arc. "When asked," the impact of high altitude on the ball when ", Hans-Peter Nürnberg, said:" We can not create different for different altitudes of football, so I think this is the World Cup Travel special geographical environment, which are each team must adapt to and to know. "FIFA's official test in fact a series of rigorous tests, including content, including the circumference of the ball, water absorption, weight, shape , the ball can remain in the race and the pressure loss original circular. Will be attached below on this official ball "Jabulani" the test report and the FIFA standards. Is honored, "Jabulani" test result data are superior to FIFA's standards! Interview: Loughborough University's sports physicist Dr Andy Harland Q: Since "Jabulani" fully in line with FIFA standards, why some of the goalkeeper or some complain? A: Many different ball past the goalkeeper, said this of their training or competition in contact with the ball, especially in the high altitude environment, the ball so quickly, especially when the ball will fly in front of you, the goalkeeper will feel the ball faster, so the goalkeeper is the result of feedback from the ball than in the past this different. Because of the high altitude environment to be fair before the interview: Adidas Innovation Team Hans-Peter Nürnberg Q: Players can freely grasp of the operational features of this ball? A: We have see some good Players such as Messi, Beckham and Ronaldo are all in superb foot law known method determines their feet they can kick very beautiful arc, I think the characteristics of this ball can encourage good Players kick the curve ball, because they can "Jabulani" any curve they want. Interview: Loughborough University's sports physicist Dr Andy Harland Q: Many top players, said foot method is different from running the ball way, both different, so of you? A: It is now the ability to control the ball players have a lot of upgrade, we could feel this ball, if not feet Plus the Extra Xuanzhuan law, I really am Yuan. But the Massachusetts Institute of Technology, Dr. Kim Blair aerodynamic home once said football is not in motion the process of a pure round, basically like a flying wing-like objects as spherical air during the flight will influence, shape will produce changes. Q: This ball for different altitudes in South Africa and how climatic conditions will have a different kind of performance? A: We are in South Africa have different climatic conditions, different weather conditions, in addition to the different altitude, particularly in the high altitude of sea level compared to the performance of the ball will be different, but all we can not change, we can not change the ball's design or high-altitude and low altitude areas and to design a ball, so I think For each team, they all know some things before the competition is to adapt, and this fair to everyone. sphere circumference test: the consistency of the sphere circumference is one of football's major properties. A perfect circle the same ball can make the players better and control the soccer ball extraordinary run. To calculate the average soccer ball circumference, each Adidas game ball through 10 different test points to measure the sphere sphere circumference. The following are test results: FIFA approved the eligibility criteria: 68.5 cm - 69.5 cm Adidas "jordan 2010 ": 69.0 cm (+ / - 0.2 cm) round ball endurance test: have a perfect round ball football soccer can help football players display their exquisite artistry. The more close to perfectly round ball, football performance in flight more stable, higher accuracy, predict the flight football the stronger sex. "JABULANI" only by the eight composed of epidermis, the new three-dimensional surface can play a better transfer of power and to reduce those formed after the flight football point of view the target area, while the sphere surface area of a single block of the increase will provide players more impact point. Adidas ball through 16 different points to measure the diameter of football, and calculate the average diameter of football. FIFA soccer ball diameter and the difference between the minimum diameter with strict rules. The following are test results: FIFA approved the eligibility criteria: the maximum difference less than 1.5% Adidas "JABULANI": the maximum difference less than 1.0% water absorption test: the extent of wet and dry ball surface will affect the performance of football. One is wet football, and the flight speed and bounce height will be reduced, kicked out of the difficulty of rotating the ball will improve.阿迪达斯特 some thermal bonding technology enables high efficiency of the waterproof Adidas football performance, on the Adidas "JABULANI" The test results show that in dry and wet environment, the performance of exactly the same. Water absorption test in football, soccer squeeze into a water container and rotate 250 times, followed by weighing the weight of football. The container of water will also be in the water absorption test before and after weighing. FIFA approved the eligibility criteria: the sphere of not more than 10% weight gain Adidas "JABULANI": 0 increase the weight of the weight of the sphere test: usually every game needs more football, and for every football game are required to have the same performance, so the weight of the consistency of football essential. If the football weight is too light or too heavy, the angle of flight of the football and route will be difficult to predict. FIFA approved the eligibility criteria: weight between 420-445 grams Soccer Adidas "JABULANI": Football Weight 440 grams (+ / - 2 g) ball shape and size of the retention test: a soccer ball in a game played 2000 times on average to be around, and we need the performance of football from the start of the race's first minute to the last minute are consistent. To test the soccer ball on its own shape and size retention, FIFA approved standard requires a qualified football to 50 km per hour hit a steel plate 2,000 times, after the test, the ball pressure and the ball arcs only allows for very minor changes, and the spherical ball valve damage the stitching does not appear to be used for soccer games. The following test results: FIFA approved the eligibility criteria: 50 km per hour hit 2,000 Adidas "JABULANI": 50 km per hour crash test 3500 drum: drum test is for the Adidas Adidas innovation team Football special printing quality and durability of the surface of specialized testing. And the 2006 World Cup ball "+ Team Star" as Adidas "JABULANI" also with fully embedded in printing technology make football, the technology so that it has the best durability of the surface material, thus ensuring sphere pattern appearance. Rebound performance test: the use of the chest, thighs and feet and other parts to control the football or extraordinary times, very good football players need to be able to predict and control the rebound performance of football. In this unique test, from 2 meters high and several football down to a plate, soccer rebound from the ground between the maximum and minimum height difference can not exceed 10 cm. FIFA approved the eligibility criteria: no more than 10 cm Adidas "JABULANI": in 20 degree ambient temperature under test is 143 cm high bounce ball pressure test: If the soccer ball pressure change during the game, players will difficult to predict the direction of the football and run track, but football can not meet the requirements of the same rebound effect. In the test, after being fully inflated football aside, after three days and then measured the ball pressure. FIFA, soccer ball drop in pressure can not exceed a specific percentage of the ball pressure. FIFA approved the eligibility criteria: ball pressure drop of not more than 20% of the Adidas "JABULANI": ball pressure decreased less than 10%

Classic story to speak for the brand


Those international strong brands, large brands are the interpretation of a master story. Disney boss He Bode said: Disney is a story of the company, our ultimate recourse to the story, not business or technology. Because human emotions are common, and we need to do is use our story with our customers closely. women adidas is the world's first sports brand, a former shoemaker Adi Dassler Adidas brand's founder. Adi Dassler is also a track and field sports enthusiasts, his mid-20s in the last century have created the world's first pair of soccer shoes, nail skins. 1954 World Cup in Switzerland, the Adi Dassler provides the world's first embedded screw soccer shoes to help the German football team over five hurdles, won the World Cup final success. Since then, the Adidas brand also Barghouti's reputation as the largest source market of the dominant soccer supplies. LV is a country with 100 years of history of the leather goods brand, Louis XIII worked for the legendary background of royal service luxury brand to become "synonymous." In the course of development of the brand, LV, product quality improvement and moving story of the pursuit of the industry and consumers in the lips, they add luster to the brand for the LV. LV leather in the process after forming, the need for corrosion resistance, infrared, ultraviolet, and high fall so destructive test; LV leather used in all digital chain factory, to go through thousands of destructive testing; LV leather raw materials France and the United Kingdom of a strict selection of enclosed leather origin, so that even BMW have used their car seat is LV leather pride ... women adidas Coca-Cola's secret formula story has spread through the time tunnel to induce consumers Coca-Cola's curiosity and sense of identity, bringing people unlimited reverie, but also adds to the Coca-Cola in people's minds enduring charm. China's interpretation of the many excellent brands popular brand story. In 1915, when the people in the famous Panama International Fair on the "anger throwing bottle shock Kunitake," eventually won the Golden Delicious because wine was very hot. This laid the Maitai legend in China no one can match his "national liquor" supreme position. Haier refrigerator failed shatter the story of Zhang, Chinese enterprises focus on quality has become a "classic case." Zhang in the early days, faced with 76 sets quality problems of the refrigerator, declared that the fridge to all shatter, who did who hit and picked up a hammer sledgehammer hands and hit the first! At a price of more than 800 yuan refrigerator , equivalent to a two-income workers, many workers hit the refrigerator tears. It is this spirit, let Haier who took home three years after the first of China's refrigerator industry, a National Quality Award. Wide dissemination of this story, also Haier "sincere forever" brand image for him. It can be seen a remarkable growth of the brand process often accompanies many touching stories accompanied by the classic brand with consumers through the story of emotional exchange, and thus into the minds of consumers. Many stories are vivid brand enterprises in the unintentionally writing. Of course, in order to better shape the brand, but also requires us to be a caring people, the birth and development of the enterprise to explore the value conscious event, interpretation of the brand that can move people the story. Whether unintentional or purposeful, the brand story should be interpreted to follow the rules. First, any move people's stories are based on the pursuit of human good and the beautiful main theme, the brand story is no exception, so the brand story should uphold faith and love, to avoid false and vulgar; Second, the brand story should content itself with the characteristics of the brand with anastomosis, rote is often difficult to arouse emotional response; again, the brand story is a neutral statement, it needs without a trace of the Promises, not Zhang Yang deliberate hype! record and disseminate the brand development process that moving story of a legendary and let it speak for the brand.

Friday 25 June 2010

You do not know the little cloth 10 things: bring it often to see CBA Finals MVP


1. A small cloth for the first time he touched Basketball is six years old, is the trainer of his mother. Small cloth young mother played basketball official, and later became a school basketball coach, so she would particularly like his son to become a basketball star. Small cloth that he was young, "not a good basketball play, and often my brother bullying." 2. A small cloth that he bought his first pair of JORDAN 2010 is a pair of Jordan shoes, then spent 125 dollars, he so "excited for a few days." Later, after signing shoe sponsor, small cloth without their shoes, because the sponsors will often send him shoes, basketball shoes, his current collection at between 100-200 pairs. 3.'s Visit to China last summer when the Chinese press to send a small cloth with a red Chinese knot, a small cloth that he had been to the Chinese knot hanging in his locker, "thanks to the Chinese knot, it brings me a lot of luck, I played in this season, 82 games, also got the Most Improved Player Award for the year. " 4. Small cloth to do the most to do is experience a return to skydiving, "I have always had this idea but has not yet been tried (parachuting) opportunities. Jumped from the plane, I think that would be a pieces of cool things. "jersey with the number 5.0 is actually not a small fabric of their choice," I wore in high school on the 30th, but this number was retired, and when I entered university, I told them I do not want any number, they took No. 0 jersey threw me, so I chose this number has no special meaning. "6. was still in his junior year, there will be a small cloth his daughter, when he learned that Yao Ming Dad would do, he actively guided the Yao, "I think I was doing quite well, the key is to allow a child to do the things he wanted to raise a child ... ... the most important thing is to find a capable nanny." 7 . small cloth is usually the biggest hobby as bowling, the old Brooks said, "small cloth them the house in the living room at least four bowling alley." 8. Kentucky is a small cloth like to eat the food, one of the most enjoyable of his life in the moment while eating fast food, watching the Batman movies. 9. Small cloth usually also interested in China's nike shox torch league, he said he often read the relevant reports through the website, and he knows very popular in China, Wales and Marbury fans welcome. 10. Get the Most Improved Player award, a small cloth said his latest target is the ultimate goal is to "win the Finals MVP".

Thursday 24 June 2010

Jordan has exclusive territories


Visit the Naismith Hall of Fame NBA is not easy. It is located in Massachusetts, Springfield (Springfield), and Boston, about 150 km away, at least one and a half hour drive can only be reached. It is a circular building, divided into three layers, a layer of equivalent service area, in addition to ticket office, entrance, there are souvenirs shops, restaurants, small cinema, a basketball court in addition to several pieces of different height of the basket training for fans of all ages to play. Equivalent to the second floor display area, an array of photos, jerseys, shoes, souvenirs about the NBA than half a century of history. Three equivalent viewing area, walking round the corridors, looked up, curved dome covered with photos of Hall of Fame player. It was at this all-inclusive place, Jordan has one only of their own territory. As in the hazy light of NBA history, Jordan is the most shining star. "Magic" Johnson once said: "Michael Jordan changed basketball, he is unique." Climb down the stairs on the second floor, a giant poster of Michael Jordan the first to greet the eye. He opened his arms, looking deep, as if things could fathom world. Right side of the walls, Jordan shoes, three-tier wedding banquet, a total 24 pairs, each pair represents an era that belongs to Jordan each pair of eyes in the crowd are regarded as treasures. Walked down the corridor delves, left, is the Michael Jordan Bulls six championships rate posters, each of them have been carefully chosen, for example in 1998, Jordan extended his arm, gesturing a "6" table, such as 1997 Jordan played in the final fell ill arms Pippen goes on. The bottom of each poster, are placed a year championship rings reproductions, one above each have a "cow" are each a symbol of a glorious history. The right hand side, a wall tells the history of the Jordan. Wall of the far left, wearing a blue 23 jersey, printed with a deformed top of the "M". In 1979, the Jordan high school wearing this shirt is the McDonald's High School League campaign. Shirt on the right, them the generation of a red Michael Jordan basketball shoes. In 1984, jordan 2010
Jordan tailored to its first basketball shoe, but the time does not permit players through the NBA basketball shoes in bright play, or a fine of USD 5,000 each. Nike back attitude is simple: a fine to, changing his shoes can not. So that season, Nike each have to pay a fine, but this is also the side's desire to inspire fans, Jordan started the brand in one fell swoop. The right shoes, but also placed Jordan retired the first period, the campaign used the helmet baseball sites inscribed his name. Further to the right, also arrayed his film "Space Jam" used props. Far from time to sigh, looked up, 6 Jordan shirt hanging in the Nike Air Force Ones , which during the 23 Bulls, Wizards 23 period, there effect on the dream team and so on during the 9. Of course, all this is not Michael Jordan shirt --- such as 45 in 1995. However, it seems a piece shirt tells a story about Michael Jordan, they stayed with Jordan, climbed to a peak after another. A fellow reporter had Hall of Fame a few years ago came to see this film belongs to Jordan's territory, he walked, said: "These are added to the year ... ... that is not ... ..." Two years ago, Jordan has not registered "church", when the Hall of Fame, it seems incomplete.

Thursday 17 June 2010

Jordan shoes fitted to his pocket


Seen so many classic Jordan Collection, "Shoes" door to a little child wants to give you something fresh and fun - Mini Air Jordan key chains, these mini-JORDAN 2010 sneakers work fine only about the size of your thumb, but the sparrow small fully-equipped, they work for small, no less than the real shoes. These mini sneaker artists CBG, has refined and redefined the details of these two concepts. In addition to miniature shoes, CBG back to the first year they produced a shoe box-identical, but also a mini size. The most amazing is that even these shoe boxes are made with tissues! These pocket-sized shoes, including Joe 1, Joe 3, 9 Joe, Joe 10 and Joe 13. Jordan last year countdown to the most popular series, is also among the collection of series.

Love bald supermodel Jordan shoes


Appleby - Rose (JORDAN 2010 ) socialite and model, best known as a hip-hop king Kanye - West (Kanye West) girlfriend. Appleby's stunning form by no means inferior LADY GAGA. Golden bald perfect interpretation of her hard-edged personality. It is learned that Albertine super fan basketball shoes, especially in love with Jordan Brand. Recently, in Philadelphia, named by Albertine be wearing Air Jordan III and Air Jordan IV and a series of sneakers. Let's take a look wonderful pictures.

Friday 11 June 2010

Air Jordan 2010 Spring Summer New Release


As previously released some of the information, we will see in June Jordan classic three color, will release version of Chris Paul CP3 Signature Series. The following is part of the sale of shoes picture information. Over the past year, Jordan Brand's new products seem more and more disappointing. Spring and summer next year, Jordan Brand will release four different versions of the Jordan VI, jordan 2010 II will return, and based on the introduction of the original white / red / black color models, many people speculated that it was abandoned a few years ago to help low-snake version . As previously released some of the information, we will see in June Jordan classic three color, will release version of Chris Paul CP3 Signature Series. The following is part of the sale of shoes picture information.

Wednesday 9 June 2010

2010 NIKE new generation of white-black-blue Jordan 25 (shoes)



NIKE is the world's leading sports brand, the company is headquartered in Oregon, Beaverton. The company's health? The sports all-inclusive: clothing, footwear, sports equipment and so on. By listening to player feedback, JORDAN 2010 designers, with its sharp market insights, boldly reversed the different characteristics of different locations athletes wear shoes the same series of traditional scientific concepts. Designers looking for different characteristics of athletes develop targeted products, Nike will present three series came into being in this context ... ...

Jordan Retro 2010 Top masterpiece replica came


This year marks the 25th anniversary of Air Jordan's birthday, to celebrate the silver anniversary of this great, we hope to usher in early 2010 variety of popular masterpiece, including the subject of great concern all Air JORDAN 2010 VI (6) replica . NBA shoes king had continuous coverage of the war in the shoes of a black version and white version, that two pairs of shoes were replaced with the original red infrared color, then we would like to introduce is a distinctive new look. As shown, the two-war shoe pure black cow leather upper bus and a white car line phase contrast, and finally, the shoe is also equipped with a transparent outsole, such as the finishing touch general, support shoes for the whole program on a perfect full stop, and now has almost become the standard for every pair of VI. Below we will also show the shoes of the 1990-'91 version of the whole series, worth repeated comparisons, thin aftertaste.

Thursday 3 June 2010

Nike invited China Basketball fans to interact with the main Zhu Fangyu



Whole-hearted intention to play campaign, "LeBron James National tour has landed in Guangzhou Tianhe Sports Center, Speed Cat basketball city. Yesterday afternoon, the Chinese Basketball Nike specially invited fans to interact with the main Zhu Fangyu." From the CBA new season opens there are two weeks, this season the team has lineup changes, including new foreign aid to join, the most important thing is the team's run-in. "When asked when the CBA season preparations for war, Zhu Fangyu," said Harrison, the new, the large foreign aid, compared with the original Jackson have their own characteristics, but he is young, good strength, and we hope that he will become the new team defensive backbone, rebounds and blocks in the area to have more contributions. I personally hope he is still able to maintain relatively good competitive state in the new season to have good performance, to help the team continue to repeat as champions. "Chinese team after the team lost on Nike Shox R4 Championships, Zhu Fangyu that the next World Championship stage, the team's most important task is to maintain confidence." Competition has winners and losers, the most important thing is they have to build up confidence, We will fight in the World Championship win back the honor of the Chinese team. "He said. 2009 LeBron James LeBron James signature into the National Tour Review area shoes, basketball career review area, Nike Air Max LeBron VII product experience three main areas, the tour will be held in Guangzhou on 12 stations ends.

Nike Tiger Basketball Fight Summit 21 points on the Tangnatasi - Mundil Yunus

Tangnatasi - Mundil Yunus's name be hard reading, but more like NBA fans may remember the name. One of two meters tall and weighing 215 pounds of Mundil Yunus by many international scouts feel that next year's Speed Cat draft pick. One NBA scout to the Italian Treviso international team of both part-time as a forward center of the players can be compared to Dirk - Dirk Nowitzki and Andrei - Bargnani. When the Lithuanian players in the Nike Basketball on the contribution of the tiger flutter Summit 21 points, eight rebounds, while sent out 3 assists to help the international team defeated when the U.S. team, NBA scouts are very appreciative of his performance, his name immediately was recorded in their carry a notebook. "He has all the skills," one scout said. "Some people questioned his toughness and mental qualities, but despite his two meters one, but he can not only vote, but also transmission, superior athletic ability, but also steals. He has all the basketball ability." There are other to be the ball exploration are promising players: forward Jane - Wesley, part-time center forward Tomislav - Zubixike, swing Thomas - Satoransky, part-time center forward Kevin - Seraphim and Houweiaide text - Jackson

Nike signed a rookie in 2009 which

To have a pair of his signature shoe that every basketball player should dream of one thing. Recently, the deep pockets of Nike announced, including the draft pick Griffin in 2009, including 19 rookie has signed Nike, Rockets rookie Charles Budinger honor angry. Running Shoes Basketball Channel announced the signing of this message. In addition to the list of champion Blake Griffin also include the kings of Tai Ruike Evans (4th overall), Minnesota's Qiaonifulin (6th pick), Warriors Team Sidifenke years (7th pick), Charlotte's Gerald Henderson (11th overall), Indiana's 泰勒汉斯布鲁 (12th overall) and so on several draft pick front of the rookie. Rockets rookie Charles Budinger was very lucky Nike selected. Charles Budinger at this year's draft, the General Assembly on the 14th in the second round by the Rockets selected, and completed the contract in the preseason. Budinger joined the Rockets a total of five preseason games, showing commendable. Among them the game against Orlando had scored 17 points. Nike said the signing of the rookie players this year in Nike's Twitter (American micro-blog) to meet with you. In the preseason and the season they will be wearing Speed Cat shoes match.

Nike signed a rookie in 2009 which

To have a pair of his signature shoe that every basketball player should dream of one thing. Recently, the deep pockets of Nike announced, including the draft pick Griffin in 2009, including 19 rookie has signed Nike, Rockets rookie Charles Budinger honor angry. Running Shoes Basketball Channel announced the signing of this message. In addition to the list of champion Blake Griffin also include the kings of Tai Ruike Evans (4th overall), Minnesota's Qiaonifulin (6th pick), Warriors Team Sidifenke years (7th pick), Charlotte's Gerald Henderson (11th overall), Indiana's 泰勒汉斯布鲁 (12th overall) and so on several draft pick front of the rookie. Rockets rookie Charles Budinger was very lucky Nike selected. Charles Budinger at this year's draft, the General Assembly on the 14th in the second round by the Rockets selected, and completed the contract in the preseason. Budinger joined the Rockets a total of five preseason games, showing commendable. Among them the game against Orlando had scored 17 points. Nike said the signing of the rookie players this year in Nike's Twitter (American micro-blog) to meet with you. In the preseason and the season they will be wearing Speed Cat shoes match.