Those international strong brands, large brands are the interpretation of a master story. Disney boss He Bode said: Disney is a story of the company, our ultimate recourse to the story, not business or technology. Because human emotions are common, and we need to do is use our story with our customers closely. women adidas is the world's first sports brand, a former shoemaker Adi Dassler Adidas brand's founder. Adi Dassler is also a track and field sports enthusiasts, his mid-20s in the last century have created the world's first pair of soccer shoes, nail skins. 1954 World Cup in Switzerland, the Adi Dassler provides the world's first embedded screw soccer shoes to help the German football team over five hurdles, won the World Cup final success. Since then, the Adidas brand also Barghouti's reputation as the largest source market of the dominant soccer supplies. LV is a country with 100 years of history of the leather goods brand, Louis XIII worked for the legendary background of royal service luxury brand to become "synonymous." In the course of development of the brand, LV, product quality improvement and moving story of the pursuit of the industry and consumers in the lips, they add luster to the brand for the LV. LV leather in the process after forming, the need for corrosion resistance, infrared, ultraviolet, and high fall so destructive test; LV leather used in all digital chain factory, to go through thousands of destructive testing; LV leather raw materials France and the United Kingdom of a strict selection of enclosed leather origin, so that even BMW have used their car seat is LV leather pride ... women adidas Coca-Cola's secret formula story has spread through the time tunnel to induce consumers Coca-Cola's curiosity and sense of identity, bringing people unlimited reverie, but also adds to the Coca-Cola in people's minds enduring charm. China's interpretation of the many excellent brands popular brand story. In 1915, when the people in the famous Panama International Fair on the "anger throwing bottle shock Kunitake," eventually won the Golden Delicious because wine was very hot. This laid the Maitai legend in China no one can match his "national liquor" supreme position. Haier refrigerator failed shatter the story of Zhang, Chinese enterprises focus on quality has become a "classic case." Zhang in the early days, faced with 76 sets quality problems of the refrigerator, declared that the fridge to all shatter, who did who hit and picked up a hammer sledgehammer hands and hit the first! At a price of more than 800 yuan refrigerator , equivalent to a two-income workers, many workers hit the refrigerator tears. It is this spirit, let Haier who took home three years after the first of China's refrigerator industry, a National Quality Award. Wide dissemination of this story, also Haier "sincere forever" brand image for him. It can be seen a remarkable growth of the brand process often accompanies many touching stories accompanied by the classic brand with consumers through the story of emotional exchange, and thus into the minds of consumers. Many stories are vivid brand enterprises in the unintentionally writing. Of course, in order to better shape the brand, but also requires us to be a caring people, the birth and development of the enterprise to explore the value conscious event, interpretation of the brand that can move people the story. Whether unintentional or purposeful, the brand story should be interpreted to follow the rules. First, any move people's stories are based on the pursuit of human good and the beautiful main theme, the brand story is no exception, so the brand story should uphold faith and love, to avoid false and vulgar; Second, the brand story should content itself with the characteristics of the brand with anastomosis, rote is often difficult to arouse emotional response; again, the brand story is a neutral statement, it needs without a trace of the Promises, not Zhang Yang deliberate hype! record and disseminate the brand development process that moving story of a legendary and let it speak for the brand.
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